Seattle Pacific University - ‘Faith In U’ Campaign

Tasked with increasing undergraduate applications for Fall 2021, we had to help SPU set itself apart from other universities in order to attract high school seniors to apply. We knew students considering SPU wanted more than just a degree, so we created ‘Faith In U’ - a personalized campaign with an accessible, human touch that uses the ‘Faith in ____’ structure as a voice for both students and the university to express all the different meanings of faith at SPU.

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We created a package of assets for every step of the college search journey, including Tik Tok and Instagram content that highlighted specific topics students were interested in.