Darigold - ‘Let’s Milk the Holidays’ campaign

Nobody thinks about dairy, but at the holidays you can be sure they need it. So we helped Darigold win the holiday season with a campaign that celebrates all the trick-or-treating, turkey-basting, cookie-baking, ugly-sweater-rocking, twinkly-light-stringing people out there. Why just survive the holidays when you can milk the holidays!

RESULTS: Unaided awareness +5% • $1.5MM in sales • #1 butter brand during holiday season

With one big integrated production, we created content to keep people hyped from Halloween all the way ‘til Christmas day.