MOD Pizza - All Pizzas Welcome
MOD Pizza is not your typical pizza place. They have amazing art on their walls, they hire people who are formerly incarcerated and those with developmental disabilities, and you can load up your pizza with any toppings you want - all for one price. We crafted a brand campaign and product launch that celebrated the creativity of all the unique pizzas - and people - out there, using a back-and-forth, poetry slam style song paired with eye candy imagery to get customers hungry.
RESULTS: 332% ROAS • CPV down 40% from last campaign
In addition to the brand content across video, social, and out of home, we helped MOD launch their first-ever family meal deal, the MOD FUNdle. Four pizzas, salad, and dessert, plus games and activities. It’s fun. It’s a bundle. It’s a FUNdle!
